Amazon is the top destination for online shoppers when they are looking to buy. Optimizing your Amazon Search Engine can convert these web browsers into buyers.
These are our top tips to help you optimize your Amazon SEO and increase your sales.
1. Amazon Keyword Research
Although anyone can create an Amazon seller account and it is possible, not everyone has the business acumen necessary to succeed.
Amazon Keyword research is key to your success. You will need to find the most relevant keywords to promote your products.
2. Mobile optimization
Optimization is often viewed as a desktop problem. However, 63% of millennials shop online via their mobile devices. Mobile shopping can be optimized with several steps.
It is important to ensure that images, titles, descriptions, or descriptions are optimized for mobile devices. Similar to optimizing images in desktop views, this is also true.
Amazon’s product pages on smartphones and tablets will have different layouts. These are some of the things that you need to know about mobile and desktop appearances.
- Image sizes
- Amazon Product Search
- Product detail pages
3. Amazon Wishlist
Amazon Wish List can be used by sellers to increase their sales and reach. Wish List allows you to reach large numbers of shoppers looking for a way to simplify gift-giving.
This feature is made easier by knowing how amazon’s wishlist works. You can find more information about this topic on SellerApp’s amazon wishlist blog.
4. Split testing
Amazon is your number-one customer. It is impossible to let anything go, especially when it could impact your profit margins. Split testing is crucial.
You’ll typically choose an element to split, A/B test, or make multiple copies of your website to determine which one is best.
Amazon is a completely different beast. It lets you test pricing, images, titles, and more. You can also run multiple tests.
Split testing isn’t something you can do once and forget. Split testing must be performed consistently to improve metrics such as click and conversion rates.
5. Promos can increase sales velocity.
Everyone loves a good promotion, right? People look forward to promotions not just on Black Friday and Mother’s Day but at all times of the year.
It can increase your business’s brand awareness, help retain customers, and attract new customers. It is also great for getting rid of obsolete inventory.
6. Sales rank
Your products should rank quickly on Amazon. Optimizing your product profile will make it easier for customers to find your product. The key is to win the Buy Box.
This is what online sellers strive for. How do they get there? First, you need to meet Amazon’s requirements to increase your rank and increase your chances of winning a Buy Box. Read our guide to learn more.
7. Product reviews are growing
BrightLocal discovered that 88% of respondents had read at least 10 reviews before deciding to trust an online seller.
This shows the importance of consistent quality and quantity when selling online. This means you must be strategic about who you reach.
Recommended Guide: How to improve your eCommerce business.
