HR practices have been able to evolve and take advantage of the rise of the internet and social networks to recruit new profiles. We then speak of e-recruitment or digital recruitment. What are the advantages of this new mode of recruitment for companies and why should they all start recruiting on the internet?
The main advantages of job sites for employers
In line with the digital transformation of companies, the recruitment process is increasingly digitized. Opting for an online recruitment site is a good way for a company to distribute its job advertisements externally and easily attract qualified profiles. The employer can communicate his need for personnel and benefits from increased visibility of his ad. Indeed, by posting your ad online, you benefit from the audience of the website and its notoriety, which allows you to make your company known to qualified candidates.
Significant time savings
First advantage of e-recruitment: saving time. It only takes a few minutes to post a job offer online and just as many to receive the first applications. Furthermore, with professional social networks such as LinkedIn, or CV databases, HR departments now have a pool of potential candidates. So, all they have to do is contact the people of interest and tell them directly about the job offer. Recruitment can therefore be accelerated and the publication of an advertisement is no longer necessarily mandatory.
How it works?
Recruitment sites connect employees and recruiters. They offer different job offers on their interface. Some are offered directly by companies for a fee. Others go through online recruitment agencies. In any case, whatever your field of intervention, you will certainly find an offer within your reach. These are platforms dedicated solely to job search. There are personal spaces for each employee. They can post their CV and cover letter online. They may also save certain ads that may be of interest to them. To apply, all you have to do is respond to a particular offer. The advertisements on the recruitment sites are very clear. They present you with the profile sought and the obligations that go hand in hand with the position. They also provide you with the conditions for applying online.
Boost your employer brand
Make your job offers more easily identifiable with a recruitment page
The advantages of a career site are numerous! Let’s start with the main advantage of creating a recruitment site in the image of the company: the image precisely! You certainly already publish your job offers on job boards like Indeed or Ko Public, and possibly on social networks like LinkedIn and Facebook. The downside to writing and posting your job ads on these channels is that you have to follow each platform’s own posting rules. To go further, even the candidate experience differs from one job site to another.
Although job sites today provide more and more features that allow companies to enhance their image, nothing is more effective for a company than an online recruitment site like Ko Public. Which is proper to him.
Promote your employer brand in the career section of your website
In addition to providing more visibility for your job ads, a career page will also allow you to enhance your employer brand. In summary, the employer brand corresponds to the image of your company with your employees and potential candidates. What is the relationship with a job ad site? With a recruitment space that is specific to your company, you have the possibility of adding personalized content. For example, details on the missions or the work environment in the writing of the offers that you may not be able to integrate on a job offer site external, videos presenting the company, portraits of employees presenting their jobs, etc. Ultimately, creating an online recruitment site allows you to create an HR marketing showcase for your company.
